Developing and launching the ultimate viral voting bin

Approach

The Ballot Bin proved that positive, playful ways to engage people on everyday issues like litter can cut through and, when rooted in insight and data, have a significant impact. Using behavioural insight from the Ballot Bin, we designed a solar-powered, interactive and customisable electronic voting bin to trial, and paired it with a social media campaign called #PickYourSide. The 8-week trial took place across Manchester and Southampton, testing whether voting bins can reduce litter on UK high streets, in collaboration with KFC.

Carefully curated voting question that acted as a playful conversation starter to engage passers-by and spark debate was central to the approach. These included the age-old cat vs. dogs debate, the local barm vs. bap debate in Manchester, and tapping  into the biggest cultural trend, team Barbie or Oppenheimer? ...BarBINHeimer?

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I worked on the project from brief to final execution as the design lead, making key decisions on product design, prototyping to identify pain points and validate design decisions, crafting an impactful strategy for launch, as well as collaborating closely with manufacturing partner Instrument Industries on the product design.