Developing a phone redistribution campaign digitally connecting 24,000 people across the UK

Approach

Launched in May 2020 in response to the Covid-19 pandemic, Community Calling is a smartphone redistribution scheme inspiring those with a spare phone at home to gift it to someone digitally isolated. Each gifted phone comes with free mobile data, calls and texts, thanks to Virgin Media O2. The campaign has worked with community groups including Crisis, Women's Aid and Migrant Help to support a wide range of people across the UK, from survivors of domestic abuse and refugees, to those experiencing homelessness. 

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As the sole designer, working amongst project managers, my role included a variety of outputs. From providing strategic thinking to establish the user journey of those gifting their phone, to creating the brand identity and designing compelling marketing communications that drive sign-ups to the scheme. During the course of the project, I also led on briefing and working collaboratively with various external partners on photography, filmmaking, social collaborations and public activations.