Ready Steady Save
Designing an experiential activation providing tips for saving money and energy during the rising cost of living in 2022
Challenge
The cost of living is a growing concern for many Manchester residents, yet the average household throws away £60 worth of good food every month.
Approach
Ready Steady Save uses gamification to highlight how money-saving and climate action go hand in hand. Leading with the benefits to households, the activation is packed with tips, games and prizes. Through humour and playfulness, the topics covered include how to make food last longer, understanding the difference between best before and use-by dates, and how to save money by switching to plant-based meals.
I directed the concept development, designed the look and feel of the activation, wrote the copy, and briefed Bazaar Studio who fabricated the activation.
Client
Hubbub, in partnership with The Manchester Flower Festival
Services
Creative direction, concept development, artworking, copywriting, project management
Impact
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2,000+ people engaged with Ready Steady Save.
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The interactive theme sparked and opened up conversation amongst households around their cooking and food shopping habits, with many learning simple steps to save money, energy and support the planet.
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The playful approach to climate-action stood out and inspired new business with three local authorities requesting Ready Steady Save. The activation was recreated to support their community engagement activities.
